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The Myth of Publishers as Gatekeepers

I read a pair of posts over on Fantasy-Faction via Magical Words on the issue of self-publishing and its effect on the publishing industry in general.  The two authors took two very different approaches to the subject, and came from two different perspectives.

You should read the two posts if you really want to understand the full context for what I’m about to write.  But in summary, one called the explosion of new authors “the writer’s plague” and decried the damaging effect of much of self-publishing has had on publishing and English literature; the other expounded on how a self-publishing signal-boosting contest run by Mark Lawrence was “revitalizing” SFF.  The first comes across as very elitist even if it’s not meant that way, and the second is a massive exaggeration.  SFF is being revitalized by a large number of factors, of which one is certainly gems in the rough discovered from self-publishing.

But how does that relate to my post title?  Well, as often happens in self-publishing discussion, accusations of dreck-peddling by self-publishers and of elitist snobbery from fans of trade publishing came up several times in the comments to the two posts.  The existence of snobbery towards self-publishing and the justification for it are a mixed bag of truths that people rarely stop to examine.  But they should be examined.

Is and Why Is So Much Self-published Writing Crap?

Yes, a great deal of self-published SFF (and literature in general) is dreck.  So is s portion of trade published SFF.  There are several reasons for this:

  1. Publishers have an investment in their lists and therefore want to do as much as possible to be sure they pan out.  And so they engage in editing and proof-reading.  These costs come out of author profit for obvious reasons.  Many self-publishers do not to to the same lengths as trade-publishers to ensure the quality of the work.  This is for many reasons.  They are more likely to have a biased view of the quality of their work as studies have shown it is much harder to be objective about your own material and also because they may not have written enough or studied writing enough to know how badly they’ve misjudged their work.  Trade-published authors can suffer from the same issue, but that’s what editors and proof-readers are for.  Further, good editing costs money.  That’s why authors fork over s much of the profit to publishers and agents.  Which leads to the second issue.
  2. There’s nothing stopping you from publishing your trunk novels and high school angst poetry.  Self-publishing costs as much as you want to invest.  Stock covers and raw drafts and a few hours can get your book “published”.  This tends not to result in very good books.

 

People Misunderstand the Character of Publishers as a Business

Although publishers provide publishing services such as editing and cover design, publishers are not service companies.  Lulu, Lightning Source, and CreateSpace are examples of publishing  service companies.  You can pay them money for services.  There are many free-lance service providers.  But what they will not do is “buy your book”.  Which is itself a mis-characterization of what publishers do.  Publishers do usually buy the various copyrights associated with your intellectual property.  They don’t buy the intellectual property, though, only the license to produce a product from it.

But what publishers really are is venture capitalists.  Turning a manuscript into a quality book product is expensive.  Printing that book is expensive.  Just like a tech start-up tries to attract venture capital to start a business when they don’t have the money themselves, an author is something like a book start-up.  But they rarely have the money to take the risk on making, marketing, and selling their product themselves.  So the publisher comes in and looks at the product and if they think they can make money by fronting the author the money to produce and sell the book, they make an offer.

Now, the skills to produce a quality book from a manuscript are almost entirely unrelated to the skills required to produce a manuscript.  So not only does the publisher front the money, they provide the services in-house.  Their large reserves of capital allow them to take the risk of providing these services with no guaranteed ROI.  If the publisher publishers your book and it tanks, you don’t owe them the cost of production, nor do you owe them the advance on royalties for selling them the various license rights to the finished product.

It is the combination of these two aspects of a publisher that seem to cause people confusion.

Publishers Are Not Gatekeepers

Many people when self-publishing was just getting started were doing it because they couldn’t get accepted by a trade publisher.  Their product was not believed to be marketable enough for the publisher to risk an investment.  Publishers don’t give a shit about the quality of your manuscript.  They care about the commercial viability.

This is why you see so many books published by trade publishers that are total shit writing-wise, or you think are total shit.  Snookie’s memoir is going to sell a ton of copies and make a bundle regardless of the quality of her ghost-writer.  When you are a debut author of fantasy or SF or whatever, the publisher has no way to judge the risk involved in publishing your manuscript, except for their experience in publishing other manuscripts from debut authors.  And many books fail, or at least don’t succeed massively.  The publisher has to have a way to recoup these losses.  That’s why you get such harsh terms in your contract.  The few major sellers and many minor sellers have to not only pay for the non-sellers, they also have to pay the bills and then produce a profit.

No one is stopping your from publishing your book.  A publisher is not preventing you from being on bookstore shelves.  The bookstore is the gatekeeper, although honestly, would you go in and yell at Shark Tank or Walmart for not investing in or stocking your amateur product?  No, you wouldn’t.  Because that’s silly.  Publishers are investors with services-added, and they have no obligation to invest in your product/company/brand.

Agents Are Not Gatekeepers

Similarly, an agent is a company offering services.  Services on commission.  They are not a gatekeeper trying to screw over brilliant but misunderstood works of art.  If they think your manuscript will make them money, they take it.  On spec.  No charges.  For which you agree to pay them a percentage on future profits.  If no publisher takes on the book, you don’t owe any money.  In fact, the agent is out time and money on your book that they could have spent elsewhere.

Publishers Accepting Only Agented Manuscripts is not Gatekeeping

If you need an agent to get your work considered by a publisher, it’s not “gatekeeping”.  Well, it is, technically.  But gatekeeping is not a crime.  It takes me four or five hours to read a standard-length fantasy novel.  If a publisher would receive a reasonably-expected 10,000 manuscripts a year, that’s 40,000 hours.  If they pay minimum wage to their first readers–which would be stupid, because knowing whether a book is potentially commercial is a high-skill job–that’s $320,000 a year just on the first screening of a manuscript.  Let’s say 10% of those manuscripts are worth a second look by a more experienced reader, or even just a second read by another first reader.  $32,000 a year.  That’s equivalent to an entire employee position.  Why in the world would you expect someone to provide you that service for free?  Some entire businesses have net profits less than $352,000.

Publishers want agented manuscripts because then that process is already completed, and without them paying for it.  Shit, the agent doesn’t even get paid for it.  Do you as an author really want to be shelling out a minimum of $32 a manuscript submission?  If you submit to 10 publishers, that’s $320 out of pocket for a manuscript that is unlikely to be picked up.

Now imagine that, but you’re paying for all the costs associated with production of the final text and the printing.  You’d rather be paying for that?  Please.

 

The Pros and Cons of Trade Publication

 A trade publishing deal takes care of all the technical aspects of publication and getting space on bookstore shelves.  Publishers are respected brands.  You can expect to sell many copies on name recognition of the publisher alone.  I know that a book published by Orbit or Tor with an interesting cover blurb has a strong chance of being worth my time and money.  And you get thousands of dollars up front, which you will keep even if the books sells not a single copy.

But you do have to get accepted by a publisher, probably pay an agent, sign over your copyrights, and for a general average of 10% of the cover price in royalties, and you have to pay back your advance with sales before you get more money.

 

The Pros and Cons of Self-publication

You retain full creative control, keep all the copyrights, and get a far larger share of the profits.

In exchange, you front all the money for production and have to source and compensate your own talent.  If you are wasting your money on a bad book, tough luck.  And you might honestly not realize the low quality or commercial value of your manuscript.

 

Snobbery

So, you often hear complaints about snobbery from trade-published authors or trade publishers and readers towards self-published works.  There’s no inherent reason for this, of course.  Great books have been self-published and horrible books have been trade-published.

But!

There is practical reason for this snobbery, condescension, etc.  Readers get burned by self-published works all the time.  There are tons and tons of horribly written, edited, and produced self-published works.  The majority of them suffer from fatal flaws.  And there are hundreds of thousands of them.  Why in the world would a reader want to run those odds when the odds are much better (though far from perfect!) when going with a trade-published work?  That’s a silly expectation.

But!

There are many reasons an author might choose to self-publish besides they couldn’t hack it in the trade publishing world.  That creative control can be very handy.  There are many horror stories of publishers fucking over authors in contracts or with rights reversion.  There are horror stories of shitty or racist/sexist/etc covers an author has limited say in.  There are terrible stories about marketing from trade publishers for midlist books.  If you happen to have the necessary skill-set for publishing and marketing a book, it may be a much better choice to self-publish.  Hugh Howey got a trade publishing deal for print, but he kept e-book rights because is was financially sensible for him to do so given his success in that format.  He should be applauded for that decision rather than looked down on.

Maybe the writer knew they could make more money by ignoring the desires of the publisher.  If you can sell more shitty pulp novels at a higher royalty than you could a better quality novel through a publisher, who’s to say you shouldn’t, if profit is your goal?  (As long as you aren’t deceiving readers, in my opinion.)

Signal to Noise and Target Audience

The elitism in trade publishing is both misplaced and understandable.  The signal-to-noise ratio, or ratio of good books to bad, is drastically higher in self-publishing.  But it’s important to remember that even if an author is self-publishing because they couldn’t get a trade deal, it doesn’t automatically mean their books is terrible.  They may have a brilliant work that targets a niche market.  The publisher may have liked the book but felt they lacked the expertise to sell to its specific audience.  Perhaps it could have made profit but not enough.  Perhaps there was a glut in the market.  Maybe it was a little ahead of its time.  Maybe it didn’t fit the publisher’s brand.  Maybe it didn’t match any editor’s taste.

The sheer number of books being published today does make it a lot harder for even a brilliant story to stand out from the crowd.  Even though even more of the crowd of published books these days aren’t good.  It’s perfectly legitimate to complain about that.  Or to not read self-published authors because as a reader you’ve found it’s not worth your time.  There are more quality trade-published SFF books in the world than I could afford in terms or either time or money.  The review blog I participate in doesn’t review self-published books because we haven’t found it to provide us the same value as readers or reviewers.  There’s nothing snobby about that.  No one owes your book their time or money.  You may have a quality book that doesn’t succeed the way you want it to, and it doesn’t have to be malicious.

 

Conclusion

I am 100% against condemning other’s publishing decisions.  But I think it’s reasonable to discuss them.  If I think a writer might have done better to trade publish than self-publish, I’ll say so.  You shouldn’t call people stupid, or cast insults because they chose a different route than you.  You shouldn’t do that even if their book sucks, unless they are misrepresenting that for personal gain.  You’re perfectly welcome to say a book sucks, though.

The tone of the first article I linked to is distressing.  It’s metaphor is insulting.  It makes a few valid points, but there’s no reason why they had to be a jerk about them.  And it makes a few invalid points, as well.  Rather than just criticizing other’s “bad” decisions, we should first seek to understand them and the context in which they occur.  And then, with that understanding, we might consider critiquing them.  Maybe.

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Fool’s Assassin by Robin Hobb

You can read my review of Robin Hobb’s new Fitz/Farseer novel over on Notes from the Dark Net.

 

Spoliers:  It could have been better.

 
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Posted by on August 7, 2014 in atsiko, Authors, Books, Fantasy, Reviews

 

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Naming Names

There are quite a few idioms in our culture that involve identification.  Due to things like privacy, bias, and fear, we often want to talk about a characteristic of something without identifying what the something is.

In the case of my inspiration for this post, that something is a book.  A famous book even.  But I don’t know what that book is, because the person talking about it refused to name names.  I respect this person, a well-known blogger in the circles I frequent.  I have probably read this book.  I would love to know what book they are referring to, because I would love to hear their opinion on it.  But for some reason, they feel uncomfortable expressing a public opinion on the subject.

I wonder why.  You see this all over the place, and especially in writing circles.  And I honestly don’t see a concrete reason why it should be that way.  I have some guesses as to why in some cases, but there’s nothing that defines clear, deserved consequences for breaking this apparent social rule.

First, there’s probably a desire to avoid hurting someone’s feelings.  In this case, referring to a published book by a famous author, I don’t think they really need that amount of protection from hurt feelings.

Second, I often hear people worrying about getting black-balled by the industry.  Now the fame of the author might be relevant, but I don’t know of any serious cases where this has actually occurred.  So again I wonder at this omission.

Third, since there does seem to be a a set etiquette here, there’s the desire to appear to be playing by the rules and not being rude.  Which probably makes the most sense out of all the reasons I can think of.

There are probably a lot more reasons, major and minor, that I haven’t thought of.

Any thoughts?

 
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Posted by on December 30, 2012 in Authors, Blogging, Books, Reviews

 

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Privilige and How it Affects Your Characters

I’ve been reading a lot about privilige lately, and I’ve always gotten that there are various kinds of privilige:  white privilige, class privilige, male privilige, heterosexual privilige.

But the concept of privilige is so much more wide-spread than that.

There are all sorts of little ways in which we judge people, and all of these involve privilige, sometimes they are tied into bigger chunks of privilige.  And sometimes it’s just this one little thing, and because you can’t tie it into a larger idea of privilige, you classify this person as less because of it.  There are all sorts of things that fall into this category.  Using a credit card at the store, writing a check, how to hug somebody properly.

And I know that if everyone in the world read my post, many of them would be saying:  “What do you mean ‘hugging somebody properly’?  You just hug them.  How could you not know how to hug someone?”  But hugging is a learned behavior.  You learned how to hug people during some period of time (if you have learned how to), likely when you were growing up.

And so when you go to hug your 21-year-old roommate, or girlfriend, or cousin, or friend, and they pull back, or are a limp fish, or manufacture some excuse not to hug you, just consider: maybe they don’t hate you, maybe they aren’t secretly angy, maybe they don’t not care about you, maybe they aren’t planning to break up with you, stop being friends, or whatever else.  Maybe they just didn’t grow up in a household where they learned how to hug.  Or maybe the reason they’ve never been in physical contact with you is because due to something in their life, they associate physical contact with negative feelings or treatment.

The same thing goes for writing a check, or making an appointment with a doctor, or anything else.  Maybe they didn’t get a bank account when they were sixteen to keep their birthday money, or their trustfund.  Maybe they don’t know how to call a doctor because they didn’t have money for medical care.  This person is probably already feeling awkward, or scared, or like shit, because they know they don’t know how to do this thing.  And they know how people are going to react.  I’m sure most people have seen this happen.  “How do you not know how to use a computer?”  “Anybody knows the “A” button means “yes”.  “How can you not work a dish-washer?”  “Dude, how hard is it to order a drink at the bar?”  “What?  You can’t read?  Are you stupid or something?”  “You can’t ride a horse?  What the fuck have you been doing with your life?”

Some of these things we already associate with privilige.  Some of them we feel are bigger problems, and desverve more sympathy.  But what they have in common is they are all learned behaviors.  Do you know why this person doesn’t know how to do that thing?  Because they didn’t have someone to teach them how.  You know how to do it because someone taught you, or you learned yourself.  But even if you did learn yourself, guess what?  This person is going through exactly what you went through:  watching other people do this thing while trying not to be too obvious, covering up the fact that they don’t know how and hoping they won’t be found out, feeling like shit because how dumb must they be to not be able to do something everyone else seems to know how to do, and knowing that if they are found out, that’s exactly the question other people are going to ask about them.

Now, I’m only here to preach at you a little bit.  I do actually have a writing-related point to this.  When you’re trying to figure out how a character would act in a given situation, or what they might reasonably know how to do, consider:  What skills would they be in a position to learn?  Did they cook the dinner in their house as a kid?  Did they have spending money?  Are they familiar with physical forms of affection?  If their parents don’t trust them with money, there’s a good chance they won’t know how to write a check or use a credit card.

Perhaps more relevant: How might they react to what other people can do?  What do they see as common life skills?  What do they see as a common reaction to a situation?  Someone who butchers their own animals for meat might see being scared of blood as weak and a personal failing.  Someone with rich parents and a trust fund might be surprised to find a friend doesn’t know how to pay with a credit card, or order in a fancy restaurant.  Someone with an old hand-me-down for a car might be curl their lip at a rich kid who needs a mechanic to check their oil.

All of those are pretty obvious examples.  But your characters will have specific set of prejudices and abilties, based on their background and social group and living situation.  And if these factors don’t match up with what your character actually knows or can do, I’m going to be very suspicious.  The same for if they are mysteriously blind to various forms of privilige when they shouldn’t be, or aware of them when their background doesn’t explain why.  And I’m going to wonder if maybe you as the author are blind to this privilige.  I’m unlikely to judge you personally for this, but I’m not going to have any sympathy when someone else calls you out.  Because as a writer, this is something I expect you to know.  Writers research all kinds of things during the course of writing a book, and privilige in all its forms is something you damn well better be aware of if you want to portray the real world accurately and fairly.

 
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Posted by on August 23, 2011 in atsiko, Authors, Character, Privilege, Writing

 

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Reading Outside Your Genre: Blogs

One of the most common pieces of advice that I hear from writers is to read outside of your genre.  In fact, some writers go so far as not reading anything inside their genre while they are writing.  Which I think is taking things a bit far, but…  The point is, it’s very good advice.

Why?  Here’s another piece of advice I hear all the time:  “Even if your story is has almost exactly the same topic/characters/theme/plot as someone else’s, it will still be different.  Put your own spin on it.”  Again, a fantastic piece of advice.  But how do you do it?  One way to get ideas is by following our first piece of advice.  Every genre has its own tropes and conventions, things that are common amongst the majority of stories in that genre.  But some of the best work in any genre involves tropes and conventions that aren’t normally a part of it.  And you won’t know what those are if you only read inside your own genre.

Blogging is a lot like writing.  There are tons of blogs out there, about almost every topic you can think of.  So how do you make your own blog stand out?  Here’s My 5 Step Plan to Writing a Rocking Blog:

1.  Identify the goals of your blog.  Who is your target audience?  What are you trying to tell them?  What methods will you use?  What style will you write in?  What is your blog’s genre?

2.  Look at other blogs in the same genre.  How do they approach their readers?  What tips and tricks do they use?  What formatting do they employ?  What are the most common templates for blog posts?  How-tos?  In-depth analysis?  Anecdotes?  What style do they adopt?

3.  Decide how to satsify your target readers.  How can you use what you’ve learned reading other blogs to create a blog that people will want to read?  What have those other blogs done right?  What have they done wrong?  Which of their techniques can you make work for you?

4.  Now read blogs that aren’t in your genre.  What kinds of things don’t your genre’s blogs talk about?  What else do you find interesting besides the standard fare of your genre?  What blogs grabbed your attention?  What techniques did those other bloggers use that made you want to keep reading?  How could these bloggers maintain your interest in topics you had never been interested in before?

5.  Apply what you’ve learned.  What do you see on blogs in other genres that could be adapted to your own blog?  What things in those other blogs could apply to blogs in general?  What topics did you come across that were relevant to your own genre, but rarely addressed?  What did you find that could make your blog stand out?  What will be your twist?

Of course, digging through hundreds and thousands of off-topic blogs is tough.  There has to be a way to narrow down your search.

And you can find it right here on the Chimney.  As a special service just for my readers, I’m going to point you to some of the out-genre blogs that I use to keep my perspective wide.

Tune in every Saturday, when I will write a post featuring a blog outside of my own genre, and why I read it.  I will explore what makes it such a fantastic blog in its own right, and why it is relevant to those of you who may be reading my blog, even if you don’t share a genre with me.

Keep in mind that I am first a spec fic writer and reader, then a fiction reader.  I will be looking at blogs that mostly apply first and foremost to writers, because that’s what I am, and its also my target audience.

So the chances that I will be high-lighting sports blogs; or that if you run a site on how to buy and use a gas grill the blogs I feature will give added value to your site are slim.

But they could!  The whole point of me writing this post was that you never know what could attract readers.

Hopefully, this feature series will kick off Saturday, July 23.  I’ll be plugging it wherever I reasonably can.  Please feel free to mention it to your friends, fellow bloggers, and also your readers.  If you have a blog you think should be featured, or if you like to submit your own blog, don’t hesitate to e-mail me.  You’ll find my contact details on my Contact Me page, in the menu at the top of the page.

I’m also going to put this out on my Twitter, so feel free to Re-Tweet (and follow me if you aren’t already) if the mood strikes you.  There are tons of awesome blogs out there that you should be reading, and I’m going to do my best to introduce as many of them to you as I can.

Because I’m curious about how well people police their identities on the internet, I’m going to wait until six hours before the each post go online to notify the bloggers in question.

(Pro Tip:  Setting up Google Alerts and other services to keep track of how your name is mentioned on the internet is not egotistical.  It is good social net-working practice and it can not only improve your relationship with others by making you aware of their interest in you, it can help nip problems in the bud.)

Now, she doesn’t know it yet, but I’ve already selected Romantic Comedy author Tawna Fenske at Don’t pet me, I’m writing to be the first featured blog.  It was in fact one of her posts that inspired this series, because she is just that awesome.  Don’t wait for the post, go follow her immediately!  And feel free to tell her who sent you. 😉

 
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Posted by on July 17, 2011 in Authors, Blogging, How To

 

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Annoying Questions People Ask Writers: “Where do you get your ideas?”

Writers are always complaining about things that people ask them, and this is one of the most cited questions.  There are tons of different answers, none of which are right for everyone, or even for someone all of the time.  There are just so many places to get ideas and inspiration from, and many, many methods of combining these things into something that could actually support a story.

But, because I think about this kind of stuff a lot, and becuase, like all good writers, I have more ideas than I could ever manage to use in my natural lifetime, I’ve come across an answer to this question that describes how I get ideas most of the time, and which corresponds fairly well with what many other writers have described as a common process for them.

Since I’m a writer, I’m going to tell you a little story, rather than writing a long boring essay:

Our story begins about 4 billion years ago, before there even were writers to come up with ideas in our solar system.  The Sun was here, but the planets were yet to be born.  A massive disc of material left over from the Sun’s formation, called the solar nebula, was as close to planets as the solar system had gotten.  Much like the cultural soup that every human being inhabits, this disc was full of tiny little grains of stuff, held together by some force; in the solar nebula’s case, this force was gravity.  Over time, these little dust grains began to collide with each other, and every now and then gravity would cause some to stick together, creating a larger piece with more gravity than the little pieces surrounding it.  As time passes, these larger chunks collide again, their mass building and building, clearing out the space around them, until they bccame around 10 kilometers in size.  These huge masses of dust and gas were called planetesimals.

The collisions continued, and these planetesimals increased in size at rates of a few centimeters per year.  Just imagine all the little interesting facts and scraps of information you encounter daily.  Over time, one or another begins to take on weight as you learn more things about it, and over time, it might become an opinion, or a desire.  And these opinions and desires feelings and thoughts and hunks of knowledge are just like our little planetesimals.  Over time, the planetismals crashed together, and snagged most of the remaining dust and bcame the planets.  And each planet is like a little idea, starting from a tiny grain of thought, and gradually accumulating a mass of information and images and words, until it becomes the basis for an incredible story.

And most writers have tons and tons of these ideas orbiting them, or still forming.  And because, unlike the sun, we have an infinite sea of information surronding us for our entire lives, there are always more ideas, more little thought planets forming around us.  This process is called “accretion”  and it’s where almost all ideas come from.  For example, the first grain of the idea behind this post came from an Astronomy class I took at a community college over the summer.  And then many many threads trying explain where writers got ideas began to collide, and were caught up in the gravity well of that astronomy course, until eventually there was enough mass to support and atmosphere, in which grew little tiny forms of life that finally evolved enough to smack me on the back of the head and say “Duh!  Here’s where we come from!”

 
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Posted by on July 3, 2011 in Authors, Ideas, Writing

 

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Why I Subscribe to Blogs

I have recently subscribed to a new blog, Invincible Summer from lovely YA writer Hannah Moskowitz.  This may not seem like a big deal, but it’s actually the first new blog I’ve subscribed to in a year.

So why did I subscribe to it?  Did I stumble upon it on Google?  Find a link on a bookmarking site like reddit or delicio.us?  No.  I kept running into links on other sites and blogs.  Took part in some conversations on Absolute Write.  After about the fiftieth link on blogs to which I am already subscribed, I stopped by and read the first ten posts on the blog.  Several of them were exactly the sort of thing Ilook for on a writing blog, and so I copied the url into my googlereader.  Now, I’ve done similar things with other blogs, but I ended up not subscribing.  Here are the five most common reasons I subscribe to a blog, and the five most common reasons why I do not:

Why? (In no particular order:)

1.  Links from blogs I already follow.  The more the better.  They tell me that there is a consistent pattern of valued and valuable content.  These can be posts about the link only, or they can be round-ups.  If I start to recognize your name on a round-up post, I am very likely to give your blog itself a look.

2.  Meeting the blogger in a community setting, such as a forum for writers.  My top forum for finding good blogs?  Absolute Write.

3.  I buy one of the bloggers books and like it.  if I like your book, then I have a reason as a reader to look you up.  If I like your blog, it’s because I enjoy it as a writer, as well.

4.  I see one of your books on Amazon or Wikipedia.  These are the places I go when someone recs a book to me.

5.  Guest posts on blogs I read.  These are fantastic advertisements for your own blog.  They mean someone I trust likes what you have to say, and they are a good sample of what I expect to find on your blog.

Why not?

1.  I go to your blog and I see advertisements.  If I get to the point where I’m reading through your recent posts to see if there’s a pattern of value, I don’t want to see adverts for your books.  I don’t want to see contests, or giveaways.  All of these things are fine.  But they are not what attracts people to a good blog.  A good blog gives something to the reader, it does not only solicit money for the writer.

2.  I go to your blog and all I see is pictures of your cats, covered in bacon or otherwise.  I am not looking for cat blogs.  I am looking for writer and/or writing blogs.  If you want to occasionally post pictures of your cats or of sunsets, or of your cute little kid, that’s fine.  But it’s a grace note, something you can foist off on me as content once I am engaged and interested.  John Scalzi likes to post amateur photos of sunsets, and they are very pretty.  I like them.  But they are not why I read his blog.

3.  If there have not been any posts for over two months.  I don’t think I need to explain.

4.  If the posting schedule is inconsistent.  This is not a big loser.  It’s why people invented blog readers, so I don’t have to check every day to see if a bloggers has dug up and displayed some nugget of wisdom for me.  It’s a small issue, but consistent posting does tell me that this blog is likely to survive long enough to be worth my inital investment.  (I am also a hypocrite for saying this, since I have updated irregularly of late.)

5.  Boring stuff/stuff I have seen before.  This is tougher.  These sort of posts will attract blogging newbies, because they have not seen all the other examples out there.  But the best blogs provide something new, something you can’t get elsewhere easily.  After the thirtieth generic query advice post, they all start to seem the same.  If they are well-written, I will forgive you.

So, here is the conclusion.  I want good content on a consistent basis.  I understand that promotional posts will pick up when a book release is imminent.  I understand tha real life gets in the way.  But if your entire blog morphs into promotion when a book is coming out, or you suddenly veer into all extras about your cats and kids, then I am likely to not subscribe, or else to drop my subscription if I already have one.

 
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Posted by on January 5, 2011 in atsiko, Authors, Blogging, How To, Ideas, Rants

 

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