Quite randomly, I stumbled onto a web of posts and tweets detailing an incident of an author commenting on a review of one of their books, being taken to task for it, and then spending what I see as way too much time further entangling themselves in the resulting kerfluffle. I won’t name this author, because I’m not posting clickbait. I read both sides of the argument, and while I sided mostly with the reviewer whose space was invaded, I do think some of the nuance on both sides that was over-shadowed by this author’s bad behavior offers valuable insight into both review and more general netiquette.
First, I want to establish some premises:
- Posting to the internet is a public act. That’s true if your post is public rather than on a private blog or Twitter account, say. But it ignores the complexities of human social interaction. If I’m having a chat with my friends at IHOP (Insert your franchise pseudo-diner of choice), we’re in public. So it’s a public act. But not quite! If some random patron three tables down were to start commenting on our nastily engaging discussion of who should fuck who in the latest, greatest reverse harem anime, we would probably consider that quite rude. In fact, we have lots of terms for that sort of thing: butting in, nosy, etc. I think a valid analogy could be made for the internet. Sure my Tweet stream is public, but as a nobody with no claim to fame or blue checkmark, it’d be quite a shock for the POTUS to retweet some comment of mine about the economy or the failings of the folks in Washington. The line can be a bit blurrier if I run a popular but niche politics blog, or if I have a regional news show on the local Fox affiliate. But just because you can read what I wrote doesn’t mean I expect, much less desire, a response from you.
- My blog/website is my (semi-)private space. Yours is yours. I own the platform, I decide the rules. You can write whatever you want on your blog. Your right to write whatever you want on mine is much less clear-cut.
- You have institutional authority over your own work. While most authors may not feel like they have much power in the publishing world, as the “creator”, they have enormous implied power in the world of fandom and discussion of their own specific work, or maybe even someone else’s, if they’re well-known friends of Author X, say. If I criticize the War in Vietnam or Iraq, and a four-star general comes knocking on my door the next day, you better fucking believe I’m gonna be uncomfortable. An author may not have a battalion of tanks at their disposal, but they sure as hell have presence, possibly very intimidating presence if they are well-known in the industry or for throwing their weight around in fandom.
Given these basic premises which I hope I have elaborated on specifically enough, I have some conclusions about what I would consider good standard netiquette. I won’t say “proper” because I have no authority in this area, nor does anyone, really, to back up such a wording. But a “reasonable standard of” at least I can make logical arguments for.
- Say what you want on your own platform. And you can even respond to what other people have said, especially if you are not an asshole and don’t name names of people who are not egregious offenders of social norms or who haven’t made ad hominem attacks.
- Respect people’s bubbles. We have a concept of how close to stand to someone we’re in a discussion with in real life, for example, that can be a good metaphor for on what platforms we choose to respond. Especially as regards critique, since responding to negative comments about oneself is something we know from past experience can be fraught with dangerous possibilities. I would posit that a person’s private blog is reasonably considered part of their personal space. A column on a widely-read news site might be considered more public,but then you have to weigh the consideration of news of your bad behavior being far more public and spreading much faster.You should not enter it without a reasonable expectation of a good reception. If there is a power imbalance between you and the individual whose space you wish to enter, we have rules for that. real-world analogies. For example, before you enter someone’s house you knock or ring the doorbell. A nice email to the specified public contact email address asking if they would mind if you weighed in is a fairly innocuous way to open communications, and can save face on both sides by avoiding exposing one or the other to the possible embarrassment of being refused or the stress of refusing a local celebrity with no clear bad intentions.
- Assume permission is required unless otherwise explicitly stated. This one gets its own bullet point, because I think it’s the easiest way to avoid the most trouble. A public pool you might enter without announcing your presence. Would you walk into a stranger’s house without knocking? One would hope not.
- Question your reasons for engaging. Nobody likes to be called sexist. Or racist. Or shitty at doing their research. Or bad at writing. But reactionary defenses against what could be construed as such an assertion do not in my mind justify an author wading into a fan discussion. Or a reader discussion, if one considers “fan” as having too much baggage. An incorrect narrative fact is likely to be swiftly corrected by other readers or fans. Libel or slander is probably best dealt with legally. A reviewer is not your editor. You should probably not be quizzing them for advice on how to improve your writing, or story-telling, or world-building. Thanking a reviewer for a nice review might be best undertaken as a link on your own blog. They’ll see the pingback, and can choose to engage or not. At best, one might pop in to provide a link to their own blog where they provide answers to questions raised in the post in question or a general discussion of the book they may wish to share with those who read the review. But again, such a link would probably be best following a question on whether any engagement by the author might be appreciated.
Overall, I think I’ve suggested a good protocol for an author tojoin in fan or reader discussions without causing consternation or full on flame wars, and at a cost barely more than a couple minutes to shoot an email.